Luke is a brand transformation consultant and creative strategist.
He works at
in New York.
His clients have included





















Selected press:
- Powerade X FIFA 2026 (opens in a new tab)
Developed product strategy and innovation concepts
- Northern Trust Wealth Management IYKYK Campaign (opens in a new tab)
Led cultural insights & supported creative strategy
- Citizens Private Bank Launch (opens in a new tab)
Conducted semiotic analysis and helped develop the new brand
His projects span: